EyeVero & Renowned US Motivational Speaker Lance Heft.

The EyeVero team is proud to announce that it has launched new marketing materials and a dynamic website for the renowned US motivational speaker and life coach, Lance Heft.

We worked closely with Lance and his team to redefine his marketing strategies and to create clear and concise messaging for his web visitors.

Click here to view Lance’s new website.

PCI Geomatics Redefined

Another successful project where we made some great new friends. Our team has redefined PCI Geomatics’ marketing communications strategy and has built the company a dynamic new website.

Working closely with PCI Geomatics people, we created a full marketing communications strategy, a measurable matrix solution, and a full communications library. Plus, they now have a streamlined website to greatly enhance their web presence and web-based marketing initiatives. Tools included in the new website are a content management application, multiple blogs, widgets and an online store.

Click here to view PCI Geomatics’ new website.

At One With Unitiv

Another outstanding partnership has resulted in a new marketing communications strategy and  a website with a compelling new look and feel that reflects Unitiv’s reputation as a world-class provider of enterprise IT solutions.

The EyeVero team worked closely with Unitiv people to create a full marketing communications strategy, a measurable matrix solution, and a full communications library. Their new website significantly enhances their web presence and boosts their web-based marketing initiatives. 

Click here to view Unitivs’ new website.

This Is A Hip Baby

Working closely with  Jennifer and Michael at hip baby kids clothing in Vancouver, British Columbia, we have now seen their website come to life! The website highlights all the great kids clothing and accessories that the store has to offer. 

The solution for Jennifer and Michael was based on an Apple platform using design tools and content management tailored for their busy lives owning and operating the most successful kids clothing store on the west coast.

Now that the site is live, stay tuned for their new online store coming later this month.

To visit hip baby's website click here.

The New Shaver Sports Website!

Working closely with our friends at Shaver Sports in Chelsea, Quebec, we’ve launched their new, updated website. A website that is a one-stop-shop for everything that’s needed to make the winter and summer seasons fun.

Check out the site—the visuals and the easy navigation that helps visitors find exactly what they need.

Click here to view Shaver Sports’ new website.

Marketing is necessary for survival

Did you know that in most companies, measurable processes are almost non existent between marketing and sales or between sales and product management? In addition, marketing is not seen as a driving force within the company. Basically, companies consider marketing departments a nice-to-have resource, but not a necessity. Consequently, they are the first to go during economic downturns when companies deem cutbacks necessary for survival.

This misperception drives me crazy. And it drove me to make a difference by implementing measurable and definable processes within companies. Here’s what our process enables a company to do:

 • Increase sales.

 • Achieve a competitive advantage.

 • Focus on the company’s brand message.

 • Meet year-end goals. 

Marketing strategies are an integral part of the process because they generate quantifiable and qualifiable results and reports. Marketing departments should, therefore, drive the business: they generate measurable, quantifiable results and reports and are accountable to all other departments––most importantly, to finance and the CEO. 

Marketing should also be the driving force behind the company’s public perception; its messaging; its lead generation; and its sales success. Here’s an example of the success we achieved when we set up a marketing process and marketing strategy for an international company. 

The company CEO challenged us, as their marketing department, to generate a pre-determined amount in income for the company and accurately measure marketing success. Not only did we surpass the 12-month goal in the first 30 days of the contract, but we also surpassed the company’s sales goal.

So the next time you’re told that the marketing department has to go, tell them that it’s the true driving force within the company. So don’t cut marketing. Instead, implement measurable and definable processes. Then sit back and watch. You’ll enhance your messaging; increase your lead generation; and surpass your sales goal. 

How would you feel if a lowly comma cost you over two million dollars?

Here is the sentence in which lies the mammoth comma error that cost Rogers Communications Inc. an extra $2.13-million:

• The agreement “shall continue in force for a period of five years from the date it is made, and thereafter for successive five year terms, unless and until terminated by one year prior notice in writing by either party.”

This sentence caused a bitter 18-month dispute that sent lawyers and telecommunications regulators scrambling for their English textbooks.

Here’s the story behind the mammoth comma error.

In the spring of 2002, Rogers signed a five-year contract with Aliant Inc. to string its cable lines across thousands of utility poles in the Maritimes for an annual fee of $9.60 per pole. But early in 2005, Rogers was informed that the contract was being canceled and the rates were going up to as much as $28.05 per pole. Impossible, Rogers thought. The contract was iron-clad until the spring of 2007, after which it could potentially be renewed for another five years.

The millions of dollars at stake and the validity of the contract all came down to one lowly comma —the second comma in the above sentence.

The phrase “and thereafter for successive five year terms” is bracketed by commas. Take the phrase out and the sentence reads: The agreement “shall continue in force for a period of five years from the date it is made unless and until terminated by one year prior notice in writing by either party.”

The agreement should have read: “shall continue in force for a period of five years from the date it is made, and thereafter for successive five years terms unless and until terminated by one year prior notice in writing by either party.”

Unfortunately for Rogers, Aliant Inc. terminated the contract by one year prior notice—only four years after signing the contract.

Without that lowly comma, the right to cancel wouldn’t have applied to the first five years of the contract. Without that lowly comma, Rogers would have had a locked-in price of $9.60 per pole for five years. The lowly comma cost Rogers an estimated $2.13 million more.

I guess the lowly comma isn’t so lowly after all.